The idea of branding for the Royal Creed was to create a very imperial royal theme. As the brand associates with royalty and Sultans, it had to be clear and bold in language. The imagery had to capture the impression of luxuriousness and ensure a strong masculine image.
Therefore, the colours were chosen specifically associated with royalty, and the typeface has an old medieval appearance. This sets the tone for all the product imagery and media assets to be created.
The primary logo is in use with a blue overlay covering an image of a painting of a battle that the Ottomans fought, symbolising something strong and bold.
The fragrance bottle and gift bag are placed in the centre with an enticing description. A bright-coloured background is used to contrast with the products, making them more eye-catching and creating a solid image.
The product is centre aligned to draw attention with a distinct description above to interest viewers, making product contents visible for viewers to understand the product’s value of the product from the quantities.
Once the branding had been approved, and the website layout was complete. It was time to implement all the strategies into the mobile-friendly site. Ensuring the product imagery and the intense brand colours were vital.
Furthermore, the flow of the website had to be seamless, and all info regarding any product was to be visible.
