Brief
This project was based on more of my creativity in contrast to creating a visual which had specified guidelines by the owner of Indian Palace. The restaurant owner wanted something which illustrated Indian culture and elegance at the same time.
I created a few different drafts to navigate areas of the design of what he wanted and also what he didn’t want. This gave me more of an idea of what he had envisioned although stating he wanted my full creativity.
Idea Building
Through years of experience, I have understood that every individual has a vision for their idea and the way they see it best. Still, some can be fearful by stating parameters that will limit the design capacity and result in something which may be underwhelming.
I, therefore, presented the drafts to gauge and understand what he had envisioned without stating to create a branding that would live up to his expectations and desires.
