The brief set for the logo was to establish a clear vision of communication and positivity. It also had to incorporate the Arabic word for the word ‘trusted’.
The result of this was for me to first create a unique visual for the Arabic, by utilising my Caligraffiti skills. After having the typography approved I moved on to symbolising the communication by adding two silhouettes of faces with mouths open with the company name and motto beneath.
Gathering information from the brief, the focal points were based on the branding and the message of positivity and inclusivity.
I created a few examples of what social media posts should look like primarily for recognition and branding and the message and ethos.
For a marketing project, I was given a simple brief that allowed me to use my creativity and explore different design options. I looked at other companies in the industry to get some inspiration and see what style of marketing materials they were using. The only requirement was to use bold and catchy text in the body.
Using InDesign, I created a poster, leaflet, and flyer, making sure all the images were linked to the document and set to specific sizes. This would make it easy for anyone to make changes to the document in the future by simply linking the image to a different picture, ensuring all elements are embedded.
