The design for the logo was chosen with the intention of conveying sleek, trendy, and luxurious qualities. The typography was kept simple, while the monogram logo was made intricate and sophisticated, yet flat to allow for versatility. The silhouette was incorporated to reinforce the theme of the company as an erotic dress retailer.
Wireframing for the signature collection for the model’s clothing line required careful planning. The website needed to be strong in terms of imagery in order to sell the products, while also fitting the structure of a typical online clothing store.
In developing the layout, the goal was to make use of the available content in a unique and standout way. Using modeling imagery, rather than presenting products against a white background, added a sense of luxury and enhanced the aesthetics of the site. The intention was for users to see the chosen model in the imagery throughout the website, bringing life and personality to the product images.
All user journeys were carefully considered, with a focus on keeping the navigation simple and elegant. This allowed users to easily access the checkout or view items in more detail on the product page. Additionally, this approach made it possible to incorporate more imagery, further enhancing the visual appeal of the products and the website as a whole.
Finally, the branding needed to be sleek and simple, while also placing emphasis on the most popular and best-selling items.
