To tone the branding down and give it a more powerful, vibrant look in contrast to the previous plain branding. Blitz should also be generalised for everyone to drink, so it’s more mainstream than niche and only targeted at athletes, as was the previous audience being targeted.
To create a more exciting look for the drink can as the plain previous version didn’t stand out and needed more vibrance, design and brand identity added to it. Furthermore, an example of how to use the product in an advert to display the flavour and the branding, making sure the premium feel was still present.
