Alpixel

link

www.alpixel.co.uk

timeline

June 2024

software

Procreate, Adobe Ps, Ai, Id, WordPress

Alpixel: A Luxury Islamic Art Company.

Alpixel.co.uk is a luxury art brand built on the principle of integration — blending the depth and spirituality of Eastern Islamic art with the minimalism and modernity of Western design. This fusion creates a harmonious balance where tradition meets innovation, resulting in pieces that are both meaningful and visually captivating.

The collection features handcrafted Arabic calligraphy prints inspired by Nikah certificates, Quranic verses, and Sufi concepts, each thoughtfully designed to complement contemporary interiors. Alpixel continues to evolve, striving to bring luxury, faith, and inspiration into every Muslim home — reminding viewers of timeless values such as hope, resilience, and devotion through modern artistic expression.

Alif for Allah art print by Alpixel in a. golden frame leaning against a marble wall next to a window

The most Gracious The most Merciful in caligraffiti style - multicoloured Alpixel art in a duo frame leaning against a wall.

User Experience, flow & journey.

Drawing on my web design and UI/UX experience, it was essential for Alpixel to have a website that offered a seamless journey — guiding users smoothly from exploring art to completing their purchase. As a premium brand, the user flow needed to feel refined and intuitive, avoiding aggressive conversion tactics in favour of a gentle, experience-led approach. The process began with detailed wireframing and prototyping, which ultimately evolved into a fully functional and visually immersive live website.

View website: www.alpixel.co.uk

Marble elegant room with islamic art frame alpixel on the wall

BRANDING

Alpixel’s branding embodies a refined, understated elegance. Each element—from the language to the visuals—is curated to project strength through a soft, luxurious touch.

The brand voice exudes warmth while maintaining a sophisticated allure, employing an elevated vocabulary that resonates with affluence and artistry. With a neutral yet compelling visual identity, Alpixel invites clients into a world where strength is gently spoken, and exclusivity is communicated through subtlety and eloquence.

VISION

Alpixel’s vision melds the dynamism of urban art with an elevated, luxurious aesthetic, bringing prestige to modern Islamic art. Inspired by the essence of Caligraffiti yet transcending urban confines, Alpixel redefines Arabic calligraphy as both revolutionary and refined.

With a dedication to pushing traditional and contemporary boundaries, Alpixel aspires to establish itself as the foremost authority in modern Arabic and Islamic wall art, pioneering a genre where tradition meets innovation, and exclusivity meets cultural depth.

Logo Design

When creating the logo, the mix of Arabic with English was the most crucial part. As the company is a UK-based company and the target audience is from the UK. This required something that was simple, delicate but understandable. So, choosing a calligraphic script in Arabic and adding the name below in simply, achieved the goal of creating the logo.

Marketing

The approach to marketing Alpixel was focused on growing organically in the long run, however to gain initial traction, it was micro-ads that would boost initial visibility and then engaging with that audience to keep growing.

Social Media

Using Meta for paid media to boost posts such as giveaways, which are engaging as well as rewarding for interaction. Furthermore, curating audiences, with the help of AI and then targeting those audiences based on relevancy to the post, also boosted engagement.

SEO

The main focus of marketing Alpixel was however to be done via web, through on-page SEO and that meant using the correct keywords, a mix of high volume, with a slightly higher difficulty, and low volume keywords with lower difficulty to rank for. Combing that with other tools such as Google Insights to capture user journeys, pain points and hot pages, to Wincher, which allowed another view into analytics for keywords and web growth, became a recipe for success.

WordPress

WordPress gave me the freedom to use paid plug-ins such as AISEO which gave me insights into broken links, on-page SEO, sitemaps, cornerstone content, internal / external linking and backlinks. All of these and more features combined gave me a good starting ground for SEO and visibility which then allowed me to reach top 3 positions on Google for all of my keywords regardless of K/D difficulty.

Organically Alpixel has grown and now generates revenue via web exposure.