Pet Stop

subject

Pet Services

timeline

2023 February

software

Illustrator, Photoshop, Xd

Logo Design

The objective of Pet Stop is to position itself as a comprehensive solution for pet owners, offering a one-stop destination for addressing all pet-related needs. The company aims to simplify pet ownership by consolidating all relevant information within a user-friendly application.

In designing the logo, my goal was to create a visual representation that accurately reflected the brand identity of PetStop as a pet-focused, single-source solution. The logo features the company name, an industry-representative symbol and traffic light imagery to emphasize the “stop” aspect of the brand’s proposition.

Pet Stop UI/UX

As a dog owner, I understand the significance of user-friendliness in the design of the PetStop app. To ensure its accessibility for users of all ages, I focused on implementing intuitive navigation and clear UI elements, such as icons to distinguish between various categories of information.

In developing the app, I prioritized including essential features, including account information, local vet directories, billing and payment information, insurance documents, and more.

The app’s aesthetic design was guided by practical considerations, such as ease of use and quick load times, with a simple, holistic approach aimed at facilitating seamless navigation for users.

Marketing & Branding

The marketing and branding efforts for PetStop aligned with the principles established during the UI/UX consultation, emphasizing simplicity, boldness, and readability. To achieve this, I employed the use of prominent font faces and dynamic typography while also incorporating elements of the PetStop brand identity, such as its signature colours, typeface, and imagery. The result is a visually engaging marketing approach that effectively conveys the brand’s messaging and stands out in the marketplace.

iOS APP ICON

When creating the app icon I had to take into consideration the amount of colour that would be used and what would be visible against all other apps that would be installed on the users mobile device.

Utilising the apple kit, I took the logo and decided to go for a gradiented background, which created a more eye catching impression.

Understanding that it may be difficult to see certain apps against a background colour, the green and tricolour on the paw allow this icon to stand out and contrast against most backgrounds.

Even if it were solid green, the gradient enables the icon to pop.

Social Media

The social media strategy for PetStop is focused on leveraging positive customer reviews and high-quality imagery to engage with its target audience.

Based on research, users are likely to follow pet-related pages that offer useful advice and guidance, along with updates on the app.

To reinforce brand recognition, the social media presence will prominently feature the company’s logo and colours, and adopt a clear, straightforward tone in its language and messaging.

Posts will include topics such as pet toys, pet care tips, general advice, and reviews of PetStop’s customer service and recommendations.