All Stars Walsall

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timeline

2020 – 2021 Oct – Jan

soft

Xd, Photoshop, Illustrator

Logo & Branding

As the process of creating a brand begins, the design of the logo is of utmost importance. To incorporate symbolism representing Walsall, I have chosen to use a Swift as inspiration for the design.

The chosen colour palette includes black, representing boldness and versatility; white, representing cleanliness and professionalism; red representing importance and alertness; gold representing excellence and virtue. These elements will create a cohesive and effective brand identity while considering the company’s target audience and values.

Web Design

I created a high-fidelity wireframe using Xd to map the structure and layout of a website meticulously. Upon presenting the wireframe to the client and receiving approval, I utilised the WordPress content management system and the X Theme to build the website.

Through consistent implementation of the established brand guidelines and the development of a user-friendly interface, tailored specifically for the target audience, including younger users, the final website exceeded expectations and effectively fulfilled the project requirements.